Byte Sized Strategy

Black Friday Debrief: The Bad & The Ugly of Email Marketing

Like everyone with email, I found myself in an endless sea of Black Friday promo emails this weekend. Since I also work directly in this world, helping clients put together their own email marketing campaigns, I find it impossible to stop myself from analyzing what others are doing.
Join me as I talk through things I saw from companies big & small that left me disappointed this year. If you engage in any kind of email marketing, learn from this and don’t make these mistakes!

Striving For Balance & Shifting Priorities: Productivity & Time Management As A Solopreneur (Part 4)

The long-awaited conclusion to our Productivity & Time Management series! After setting out to figure out where exactly my time goes every week (and understanding why I always felt like I was never getting enough done), I decided it was time to take action, STAT!
Join me as I discuss how I've used the insights I gained from the past few episodes as a catalyst for change (and why I took an unannounced podcasting hiatus).

Defining “Enough”: Productivity & Time Management As A Solopreneur (Part 3)

In the last episode, we found out what "productivity shame" is. Now, we figure out how the heck we actually deal with it...because, c'mon. Wouldn't it be nice to binge watch Netflix on the couch once in a while and NOT be riddled with intrusive thoughts about all the "more productive" stuff you should be doing?
Let's define what our "enough" is by setting attainable micro-goals. And, while we're at it, let's detach our sense of self worth from our work.

Productivity Shame & Busyness As A Status Symbol: Productivity & Time Management As A Solopreneur (Part 2)

Have you subconsciously tied your sense of self worth together with how busy you are? In this episode, we dive DEEP into the topic of productivity and time management, talking about busyness as a status symbol, our compulsion to monetize our hobbies, and productivity shame.
This week, I challenge you to pay attention to how much “busy work” you engage in, and also pay attention to the quality of your work when you notice yourself multitasking.

Where Has The Time Gone? Productivity & Time Management As A Solopreneur (Part 1)

When I started my online business in 2013, I was a full-time grad student and had opening shifts at a coffee shop 3 days a week. Time to spend on my business was in very short supply.
I've long since graduated and hung up the barista apron. But even being able to devote all day, every day to the biz feels like it's not enough sometimes...there's always MORE that needs to get done. And guess what? Time is STILL in short supply.
Join me as I attempt to say goodbye to "grind/hustle culture" and reclaim my time. It all starts with figuring out where the heck it actually goes every week.

Branding Lessons From Uber

Uber, the ride-hailing app, has seen numerous rebrandings throughout the years -- not all of which have been a success. Take a little tour through Uber's branding journey with me! Gain valuable insight for handling your branding as a solopreneur or small business owner.

5 Ways COVID-19 Changed Ecommerce (And How To Keep Up As A Small Business)

Are you selling online? Nowadays, so is everyone. You’ve gotta stand out. But keeping up with the trends and the tech as a small business owner is a chore!
Join me as we discuss 5 trends we’ve been seeing in the ecommerce industry since the pandemic took over. If your online sales have been stagnant, try out one or more of these ideas.

Customer Success For Small Business Owners: Helping Clients Succeed When You’ve Got Limited Resources

Customer success managers and departments are becoming staples in tech companies that are medium-to-large in size. But what about smaller businesses? We may not have all the resources bigger companies do, but helping our customers find success with our product or service is still crucial!
Even though your "customer success" department may consist only of you -- don't ignore it! Help retain your hard-earned customers by anticipating problems they may have before they ever encounter them.
 

How To Say Sorry: 8 Tips For Providing Positive Customer Support Experiences

We’re gettin’ a little petty for the sake of education and helping you do the whole customer support thing better in your small business. Did you know: acquiring new clients takes way more resources than retaining existing ones? This is just one reason why it's so important to provide your people with a positive customer support experience!
Join me as I discuss an experience I recently had that kinda rubbed me the wrong way (even though I'm a #niceguy), plus 8 friendly reminders for how to provide your customers/clients with a more positive support experience should they contact you with a problem or issue.

Digital Security Essentials For Solopreneurs, Micro-Business Owners, And...Well, Everyone!

Think cyber attacks only happen to big companies? Think again! In a way, small businesses are actually more vulnerable because they usually don't have a dedicated security team to keep a watchful eye.
An ounce of prevention is worth a pound of cure when it comes to keeping your stuff safe online. These 9 digital security essentials will help you protect you.