{"store":{"baseInfo":{"podcastTitle":"Byte Sized Strategy","slug":"bytesizedstrategy","podcastDescription":"Less fluff, more stuff for busy people building brands online. New episodes every week, packed with actionable tips and tricks for online marketing, copywriting, optimizing your website, and more.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13073680/BSS-pod-cover.jpeg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13073680/BSS-pod-cover_1200x628.jpg?s=96859607149482d08714c5411dea1ef5&e=jpeg","podcastUrl":"https://bytesizedstrategy.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/bytesizedstrategy/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-2z6n6-c77d10","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":5,"gmtAdjustment":"GMT-08:00","useDaylightTime":1,"value":-8,"text":"(GMT-08:00) Pacific Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Los_Angeles"},"podcastDownloads":null,"totalEpisodes":26,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Byte Sized Strategy","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-2z6n6-c77d10-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/byte-sized-strategy/id1593316381","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fbytesizedstrategy.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog13073680%26podcastIdTag%3D2z6n6&dfl=https%3A%2F%2Fbytesizedstrategy.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4coMeTn9RSVovZF9btDnGc?si=QjAqAxdqQfeZ-cfolJj5NQ&nd=1","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/91811942/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/N3kV0eI0Kuk7","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-vMYKe6iKjf6G","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2021-2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[{"id":"ComponentText-3475899c-e18b-7467-a318-c575d4a86c5c","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#DBD8D1","ComponentContent":"

Looking For Show Notes?

We've got a website for that.

"}}],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://bytesizedstrategy.podbean.com","apiCommonParams":{"t":"66484d43","clientSignature":"1f2aabb04e45e480a58ce36d9b9a142b","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb18812151-veku6","episode":{"id":"pb18812151","idTag":"veku6","title":"Branding Lessons From Uber","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13073680/branding-lessons-uber_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13073680/branding-lessons-uber_1200x628.jpg?s=43600fdb915a3dcf142253c0446a1d17&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13073680/branding-lessons-uber.jpg","previewContent":null,"content":"

Uber, the ride-hailing app, has seen numerous rebrandings throughout the years -- not all of which have been a success. Take a little tour through Uber's branding journey with me! Gain valuable insight for handling your branding as a solopreneur or small business owner.

","publishTimestamp":1649267068,"duration":1724,"mediaUrl":"https://mcdn.podbean.com/mf/web/tqyd6m/Episode-021-BSS.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-veku6-11f0cf7","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-veku6-11f0cf7","transcriptUrl":null,"permalink":"/e/branding-lessons-from-uber/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB11F0CF7VEKU6","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-veku6-11f0cf7","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1"},"episode":{"id":"pb18812151","idTag":"veku6","title":"Branding Lessons From Uber","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13073680/branding-lessons-uber_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13073680/branding-lessons-uber_1200x628.jpg?s=43600fdb915a3dcf142253c0446a1d17&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13073680/branding-lessons-uber.jpg","previewContent":null,"content":"

Branding Lessons From Uber

Comments (0)