Byte Sized Strategy
Less fluff, more stuff for busy people building brands online. New episodes every week, packed with actionable tips and tricks for online marketing, copywriting, optimizing your website, and more.
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Episodes
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Links: they’re an integral part of your website. Without them, how would people get around? How would they know where to go next? Links seem simple, but so many get them wrong. Join me as we hit this topic from all angles—SEO, user experience, copywriting—and discuss 5 DOs and DON’Ts when it comes to properly using links on your website.
Tuesday Feb 15, 2022
Tuesday Feb 15, 2022
Decisions. How do you make ‘em? How do you feel after? If you take YEARS to make even a small potato decision, and you get caught up in the “what if?” game after it’s made, ruminating about what could have been…you may be a MAXIMIZER. Maximizers generally make good decisions, but feel bad about them. Satisficers make good decisions, but feel good.
The good news? Maximizers can become more like satisficers, enhancing their overall happiness and wellbeing. Here’s the scoop!
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
Have you ever been on a website and you’re presented with a pop-up before the rest of the page even loads? Annoying, right? But we’ve all been there!
Pop-ups can be a good way to grow your email list, but they can also be truly irritating for your website users if mistakes are made. Join me as we discuss 5 problems that could be preventing your lead generation pop-ups from performing well and how to fix them.
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
Also known as “business email” or “professional email,” custom domain name email is a MUST-HAVE if you are trying to look like the real deal online. What sounds more legit: hello@yourdomain.com or sweetpea122ab@gmail.com?
Join me as I talk through the best business email options for solopreneurs and micro business owners (both paid and free!).
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Finding and using your “authentic brand voice” is easier said than done. Doing some quick & easy foundational work to uncover and document your brand’s TONE will help you maintain a consistent brand voice throughout all areas of your online presence—your website, your social media captions, your email marketing—that your audience will appreciate.
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
Consistency: we all struggle with it. Why? There are so many reasons, and trying to figure out the “why” is arguably LESS important than preparing yourself for the struggle and finding the strength to push through. Join me as we talk about “the dip,” coined by Seth Godin, which refers to the point in time when you stop making easy progress, your growth slows down, and you just want to give up.
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
It’s a new year, and so many of us are focused on hitting our big money goals. But, this is also a great time to identify areas where you may be spending more than you need to. It’s easy to become complacent and let business expenses go unchecked, but there is potential here for real cost savings if you perform regular check-ins in these areas. Join me as we discuss six areas where you may be able to trim the fat and free up money that can be used in a better way (like reinvesting in your business, or treating yourself to a nice cup of coffee for a job well done).
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
People first started blogging in the mid 90s, so like…is blogging even still relevant anymore?! Join me for a little walk down memory lane as we discuss how content creation has evolved over the years, and what approach you should take in 2022.
Wednesday Dec 29, 2021
Wednesday Dec 29, 2021
A website vs. an AWESOME website. What is the difference? Turns out, a lot. Join me as I discuss 8 MUST-HAVE components your website needs to have in order to be competitive in 2022.
Want to get your homepage in tip top shape to help visitors stick around longer and convert them into paying clients? Join me for a (free!) mini course: Rethink Your Homepage. Register now: https://builditandblossom.com/rethink-your-homepage/
Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
Having choices is a good thing, BUT there is a point when giving people too many can overwhelm and confuse them. This is NOT what we want to happen when people are visiting our websites or sifting through what we have to offer. It’s all about streamlining, baby, and focusing our energy on making what we do have to offer the best it can be!