Overpromising But Underdelivering: Is Hype Hurting Your Brand?

Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.