Black Friday Debrief: The Bad & The Ugly of Email Marketing

Like everyone with email, I found myself in an endless sea of Black Friday promo emails this weekend. Since I also work directly in this world, helping clients put together their own email marketing campaigns, I find it impossible to stop myself from analyzing what others are doing.

Join me as I talk through things I saw from companies big & small that left me disappointed this year. If you engage in any kind of email marketing, learn from this and don’t make these mistakes!